1.WHAT IS AUDI’S AIM IN AI?
Using AI across departments is a goal for Audi on its way to becoming a data-driven organization. With FelGAN, the company is now using AI-based software to provide designers with new sources of inspiration. Creative people are always looking for inspiration.

2.WHICH KIND OF TECHNOLOGY AUDI USED?
Audi designers are inspired by AI-generated wheel designs using a proprietary technology called FelGAN. Using a proprietary computer software called GAN, he allows the two algorithms to compete against each other in a so-called training phase.

3.HOW FELGAN WORKED WITH DESIGNING TEAM?
Audi’s wheel design team claims that AI acts as a hub for spontaneous ideas. This will allow you to share new versions and changes. The AI-driven tools are intended to allow rim designers to easily experiment with designs, colors, surfaces and other properties in real-time.
Prototyping the wheel is the final step in this design process, transforming the digital drawing into a physical one. It is made out of plastic or aluminum using sophisticated milling machines. Future developments of FelGAN technology could lead to a comprehensive AI design platform that will also be an inspiration for designers in other Audi divisions.