What happened in 2021 website traffic?
In 2021, more than 40% of all website traffic was not even human. Although this may sound concerning, bots are essential to the operation of the internet, so it’s not always a bad thing. They facilitate our lives in less obvious ways, such as receiving push notifications about sales and discounts.
Why it is good when the good and bad bot meet?
Bad bot encounters good bot Bots may present a problem, but they may also hold the solution. Researchers can build systems that segregate low-quality data by employing a tiered approach with AI, including deep learning or machine learning (ML) models, and rely on good bots to carry them out.
How eliminate low-quality data before it moves on to the next layer of checks?
Instead than depending exclusively on personal intervention, teams can guarantee quality by developing a grading system that allows them to recognise typical bot behaviours. Subjectivity is necessary in order to create a quality metric. For responses across factors, researchers can create boundaries. That’s the point: these data checks may be arbitrary. Researchers must develop procedures to standardise quality and maintain a healthy scepticism towards data. Researchers can create a composite score by assigning points to these characteristics, weeding out low-quality data before it moves on to the next level of scrutiny.
Fighting malicious AI with beneficial AI is the answer. As more data is consumed by the models, the system will become wiser. This will enable a positive flywheel to spin. As a result, data quality keeps becoming better. More significantly, it implies that businesses can rely on their market research to make significantly better strategic judgements.